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About Us

Hello. My name is Aisha Bin Brook. I started my small home-based business after personal suffering from digestive problems.

My gluten-free life started when I was living in London in 2013 and meeting the fantastic herbalist, Wibke from Neal’s Yard Remedies and her suggesting trying the gluten free diet after all doctors failed to diagnose my problems since childhood. My life has changed since.

Upon my return to the UAE, I started searching for gluten free products which I found some of which are extremely expensive and tasted “manufactured”. I then decided to order big quantities of products from abroad with their reasonable prices and good taste.

I thought about the gluten free community which made me start my business in 2017 which started as a monthly subscription service that lasted for two years. We then produced our own products while keeping in mind to be eco friendly.

We are now in our 4th year and have few products and hoping to introduce more periodically.

Our concern for the environment in our project is to use environmentally friendly packaging and shipping materials in terms of being made of recycled materials and being recyclable, biodegradable and reusable, and also plantable! We also use the ingredients which are packed in eco friendly packaging such as glass and paper bags where possible.

Many asked me; What are the best-selling products? All products are considered "best sellers" in different months, but our best seller is the delicious and light Lgaimat mix flavored with saffron and cardamom.

We are always happy to serve you.